{"product_id":"first-concept-18-in-w-x-30-in-l-multi-color-floral-coir-door-mat","title":"First Concept 18 in. W X 30 in. L Multi-Color Floral Coir Door Mat","description":"\u003cdiv\u003e\n\u003cstrong\u003eFirst Concept 18 in. W x 30 in. L Multi-Color Floral Coir Door Mat\u003c\/strong\u003e welcomes guests with a cheerful bloom while delivering practical dirt-scraping power to your entryway. Made to handle busy thresholds, this rectangular doormat blends vibrant personality with everyday durability for both indoor and outdoor use. The natural coir fibers are ideal for shedding dirt and keeping mud from tracking inside. Paired with a sturdy vinyl backing, it stays put on hard floors and entryways, reducing shifting in high-traffic zones like foyers, patios, and mudrooms. The 18\" x 30\" (2 ft x 3 ft) size fits standard doorways and wide thresholds, offering ample coverage without overwhelming the space. The multi-color floral design adds a visual pop that complements a wide range of decor—from coastal to contemporary—without clashing with wall colors or furniture. Key details:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 18 in. W × 30 in. L (2 ft × 3 ft), Rectangle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Natural coir with a vinyl backing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Multi-color floral motif for a welcoming, stylish entry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Indoor and outdoor-ready for entryways, patios, foyers, and mudrooms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-slip:\u003c\/strong\u003e Vinyl backing helps keep the mat securely in place on hard surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Not machine washable; shake out debris, vacuum with a brush attachment, and wipe away light stains; avoid soaking the backing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e First Concept\u003c\/li\u003e\n\u003c\/ul\u003e This mat isn’t just decoration—it’s a practical, long-lasting solution for busy homes. The natural coir aggressively scrapes dirt from soles, while the colorful floral pattern hides everyday wear between cleanings. If you’re seeking an entryway upgrade that blends visual charm with functional performance, this First Concept door mat is built to greet guests warmly and protect floors from daily grime.\u003c\/div\u003e","brand":"First Concept","offers":[{"title":"Default Title","offer_id":52192562446610,"sku":"6085354","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/1024\/8466\/files\/6085354_A.eps_High.jpg?v=1776030121","url":"https:\/\/nationalhardwaregroup.com\/products\/first-concept-18-in-w-x-30-in-l-multi-color-floral-coir-door-mat","provider":"National Hardware Group","version":"1.0","type":"link"}