{"product_id":"first-concept-home-18-in-w-x-30-in-l-multi-color-coir-door-mat","title":"First Concept Home 18 in. W X 30 in. L Multi-Color Coir Door Mat","description":"\u003cdiv\u003e\n\u003cp\u003eStep up your entryway with the First Concept Home 18 in. W x 30 in. L Multi-Color Coir Door Mat. This door mat combines durable natural coconut fiber with a vibrant, multi-color design to welcome guests while keeping dirt from creeping inside.\u003c\/p\u003e \u003cp\u003eWhy this mat is a smart choice for busy homes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eSize and fit\u003c\/strong\u003e: 18 inches wide by 30 inches long (1.5 ft x 2.5 ft) – a generous, door-friendly footprint that covers the typical threshold without feeling oversized.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMaterial that works\u003c\/strong\u003e: Made from natural coir, a stiff, scraping fiber that helps remove mud and debris from shoes before you step indoors.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVibrant, practical color\u003c\/strong\u003e: Multi-color pattern hides tracked-in dirt and splashes, helping your entry look cleaner longer while adding a welcoming pop of style.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNonslip design\u003c\/strong\u003e: Built to stay in place, providing stable footing on a variety of entry surfaces for added safety in high-traffic areas.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eIndoor and outdoor versatility\u003c\/strong\u003e: Robust enough for exterior porches and coastal or urban entryways, yet refined enough for foyers and mudrooms.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eIdeal use scenarios\u003c\/h3\u003e\n\u003cp\u003ePerfect at front doors, back doors, and apartment entries where daily foot traffic is high. Pair it with a covered porch to prolong its life, or place it inside a foyer or mudroom to protect warm floors from seasonal dirt and moisture. Its generous length makes it a practical first impression for households with kids, pets, or frequent guests.\u003c\/p\u003e \u003ch3\u003eCare and longevity tips\u003c\/h3\u003e\n\u003cp\u003eKeep the look fresh by giving it a regular shake or light vacuum to remove loose debris. The natural coir fibers do the heavy lifting when it comes to scrubbing shoes, so you can enjoy a cleaner interior with minimal maintenance.\u003c\/p\u003e \u003cp\u003eUpgrade your threshold with the First Concept Home 18 in. W x 30 in. L Multi-Color Coir Door Mat and create a functional, stylish welcome that handles everyday messes with confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"First Concept","offers":[{"title":"Default Title","offer_id":52192562577682,"sku":"6092604","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/1024\/8466\/files\/6092604_A.eps_High.jpg?v=1776030122","url":"https:\/\/nationalhardwaregroup.com\/products\/first-concept-home-18-in-w-x-30-in-l-multi-color-coir-door-mat","provider":"National Hardware Group","version":"1.0","type":"link"}