Find In-Store
Find In-Store
The big programs pay a rounding error on the one category your audience actually buys. We pay 6% on every order — flat, no category tiers, no exclusions. Free to join, monthly payouts, and a real person on the other end.
Amazon Associates pays 3% on Tools & Home Improvement.
We pay double.
Hardware carries real basket sizes. One cordless kit, one mower, one bathroom remodel run — these aren't $12 impulse buys, and the commission reflects that.
A cordless drill kit
$180 order
$10.80
A walk-behind mower
$450 order
$27.00
A contractor restocking the truck
$1,200 order
$72.00
Illustrative order values, not a guarantee of earnings — what you make depends on what your audience buys.
Nothing against the big programs. But read their rate cards closely and the tool categories are always where the money isn't.
| National Hardware Group | Typical retail affiliate program | |
|---|---|---|
| What you earn on a power tool | 6% — the same as everything else | Commonly 1–3% |
| Category tiers and “up to” rates | None. One flat rate, whole catalog. | The headline rate is usually reserved for categories your audience isn't buying |
| What your audience gets | Authorized, genuine product — every time | Third-party sellers, commingled inventory, counterfeit risk |
| Who you're sending them to | An independent hardware business | The largest retailer on earth |
| Support | A named contact who answers | A help center and a ticket queue |
Rates shown are typical published affiliate rates for large home-improvement retailers as of August 2026 — Amazon Associates publishes 3% on Tools & Home Improvement, and Home Depot publishes 1% on most products with its higher rates reserved for select categories. Programs change rates without notice; check the current terms of any program, including ours, before you commit.
The rate gets your attention. This is the part that keeps creators here.
Every product comes through authorized manufacturer channels. No third-party sellers, no commingled bins, no gambling on whether that brand-name blade is actually that brand. We put it in writing — read our Authenticity Guarantee.
National Hardware Group exists so people can shop independent hardware instead of defaulting to a marketplace. When your audience buys through you, that's where the money goes — not to the biggest retailer on the internet.
Tools are the hook, but the 100,000 products behind them are mostly ordinary household things — filters, fasteners, caulk, cleaners, extension cords, batteries. Content about a $600 tool reaches people shopping for a $600 tool. Content about a clogged drain reaches everybody.
Renovation, repair, and weekend-project creators whose audience is already mid-project and buying.
Land, livestock, fencing, water, and off-grid content — the categories marketplaces underserve.
Working pros whose tool recommendations carry weight because you're on the job with them.
Head-to-head testing, teardowns, and buying guides where the click is the whole point.
A short application — who you are, where you post, who watches. It takes a couple of minutes.
We review applications quickly and we look at fit, not just follower count. You'll hear back either way.
You get a personal referral link and a code that takes $10 off your audience's order of $100+. Drop them wherever you talk about gear — anything bought within 30 days is credited to you.
Commission tracks automatically through Shopify Collabs and pays out on a monthly cycle.
Most programs make you wait on a shipment before you can post. Ours mostly doesn't, because most of what we sell is already within arm's reach.
A huge share of the catalog is the ordinary stuff already under your sink and in your junk drawer — caulk, furnace filters, fasteners, extension cords, drain snakes, batteries, tape, cleaners. Nothing to request, nothing to wait on. Walk out to the garage and start filming.
Approved creators get 15% off for content purchases. It's a standing code tied to your account — no request, no approval queue, no waiting on someone to answer an email before you can shoot.
Doing a full bathroom tear-out, a head-to-head tool test, or a build that needs real money on the table? That's what gifting is for. Email your contact with what you're planning and we'll work out what we can send.
No category exclusions and no fine-print carve-outs. If it ships, it earns.
Your audience gets $10 off orders over $100 — a real reason to use it. Either way, every click is yours for 30 days.
See what's landing before it goes live so your content isn't late to it.
Product photography, logos, and copy you can actually use — no scrounging screenshots.
We review quickly and answer like people, because we are people.
Promote whoever else you want. We're not asking you to sign your life away.
Free to join, no exclusivity, no minimum commitment. If it's not a fit, you've lost two minutes.
Partnering with us is straightforward: you'll get a personal referral code and link, and commission on every sale. With tools, hardware, lawn & garden, and thousands of home and jobsite essentials, there's always something relevant for DIY, homestead, or contractor audiences. We approve quickly, pay monthly, and stay responsive — supporting you with assets, new-product early looks, and a genuine partnership. Plus, you're helping bring independent hardware stores online and keeping local dealers competitive.
6% of the order subtotal — before shipping and tax — on every order placed through your personal referral link or your code. There are no category exclusions and no fine-print carve-outs. If it ships, it earns.
Nothing. There's no application fee, no membership fee, and no requirement to buy anything. If a program asks you to pay to promote them, that's your cue to close the tab.
Yes — your code takes $10 off any order of $100 or more. That matters more than it sounds: most of your audience has never bought from us before, and a real discount makes trying an unfamiliar store an easy call instead of a risk.
It also means your code works in video, where nobody can tap a link. Say it out loud and you still get credited.
30 days. If someone taps your link and buys three weeks later, that order is still yours. Hardware buying runs on a research cycle — people watch a review, measure the space, then order — and a 30-day window means you get paid for the sale you actually caused.
Commission tracks automatically through Shopify Collabs and pays out on a monthly cycle. You'll have a dashboard showing clicks, orders, and earnings, so you're never guessing what a post actually did.
Commission follows the sale, so a returned or refunded order has its commission reversed. Partial refunds reverse proportionally, and the adjustment comes off your next payout rather than getting invoiced back to you. Same goes for orders that turn out to be fraudulent.
We'd rather say that plainly than bury it: no affiliate program pays out on product that came back. The upside is that hardware isn't apparel — somebody ordering a specific part, fitting, or tool usually needs that exact thing, so returns tend to be the exception.
No hard number. We care more about whether your audience actually buys hardware than about how big it is — a focused channel of serious DIYers or working trades is worth more to us than a huge general audience that scrolls past a drill.
Often you won't need to. Most of what we sell is everyday household stuff you likely already own — you can shoot a drain-snake or caulk video today without waiting on a box to arrive.
For the bigger swings — a full remodel, a head-to-head tool test — we do gifting with approved creators. It isn't automatic on day one. Once you're in, email your contact with what you're building and we'll work out what makes sense.
The whole catalog — over 100,000 products across power and hand tools, lawn & garden, plumbing, electrical, paint, cleaning, automotive, storage, and general hardware. Whatever you're already making content about, there's almost certainly something here that fits.
No. Run whatever other programs you want. We'd rather earn the placement by paying better and being easier to work with than lock you into anything.
Everything is sourced through authorized manufacturer channels — the trusted brands your neighborhood hardware store carries. No third-party marketplace sellers, no commingled inventory, no counterfeit exposure. We back that with a written Authenticity Guarantee, which is worth reading before you put your name on a link.
We review applications quickly and you'll hear back either way — no silent rejections. If we're not the right fit for your audience we'd rather tell you than waste your time.
Short version: make real content, tell people it's an affiliate link, and don't try to intercept sales we already had.
If something looks off we'll reach out and talk about it first. Repeated or deliberate abuse means removal from the program and reversal of the affected commission.
Not a creator, but you own an independent hardware store?
See how retailers work with us →
Questions about the program first? Get in touch.
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