Skip to content
Shop Your Local Store ● Ship to Your Hometown Store
Pro & Contractor Accounts ● Apply for Net Terms
100,000+ Products ● Trusted Authentic Brands
FAQ Shipping & Returns Order Lookup Contact Account
Reliance Copper Electric Universal Bolt On Flange Element 12-1/2 in. L
Reliance Copper Electric Universal Bolt On Flange Element 12-1/2 in. L

Reliance Copper Electric Universal Bolt On Flange Element 12-1/2 in. L

Made in America

Support American manufacturers + independent hardware retailers in one purchase.

Gets a dead electric water heater back to heating without replacing the whole tank.
Reliance MPN 100108294
Sold Locally Only

This product isn’t sold on our website — see your local hardware store.

Typical Store Price i
Typical store price: low $16.99, average $19.99
In-Store Exclusive

This one's worth the trip to the store.

Brands like Weber, Milwaukee, Yeti, and DeWalt restrict where their products can be sold online — and for good reason. In-store buyers get authentic products, full manufacturer warranty, and access to pricing that simply isn't allowed to be advertised on the web.

  • Authorized dealer network · Full manufacturer warranty & support
  • Guaranteed authentic · No counterfeits, no gray-market resellers
  • The brands set these standards · Be wary of sellers who don't follow them
Why isn't this online? The whole story →

About Product Overview

When a heating element goes out on an electric water heater, this Reliance flange element gets the hot water flowing again without a full tank swap. It's a universal bolt-on design, made from copper for solid heat transfer, and rated at 240 volts to match standard residential electric water heaters.

  • Material: Copper
  • Product Type: Universal Bolt On Flange Element
  • Water Heater Type: Electric
  • Length: 12-1/2 inches
  • Volts: 240

The Details Specifications

Brand Reliance
UPC 020363104658
Case Pack Quantity 10 per case
Retail Unit Quantity 1
Dimensions (L × W × H) 2 × 4 × 17
Weight 1 lbs
Country of Origin USA
Safety Data Sheet (SDS) Manufacturer documentation · opens in new tab
Shop Local · Support Independent

Every order helps keep your local hardware store on the corner.

Why we built NHG
You might find it for less locally. Independent retailers often offer competitive pricing — some products are even cheaper in-store than online.
Real expert advice — not search results. Independent hardware staff know their inventory and the local conditions you're working in.
Keep the neighborhood working. Every dollar spent at an independent retailer returns roughly 3x more to your local economy than at a national chain.

Ask our counter. Or theirs.

Most hardware stores can do more than you think. If we can't help you, the folks down the street probably can — just ask at the counter.

What we offer
Shop Your Local Store Ship to your hometown store
Pro & Gov Accounts Net terms · tax-exempt
Ships Nationwide Direct to your door
Independent Network Real hardware stores
$0.68 of every dollar spent at a local independent business stays in the community. At a national chain, it's about fifteen cents. Civic Economics, multi-city retail studies
100% Authorized & Genuine — Our Guarantee →
Their Counter
Try local first · we'll wait

The stores we send you to are local and independently run — often for generations, the kind of place where someone behind the counter knows the regulars. We don't own them. We just think they deserve the foot traffic. They can put most of what we sell on their next truck. Ask there before you check out here.

Find a local store →
Mon–Fri 6–5 PST
Independent hardware retailer? Join the network →
About our directory. National Hardware Group is an independent retailer and directory. The local stores we list and link to are separately owned and operated — we have no ownership stake in any of them, and most pay us nothing to be included. That includes plenty of stores flying a familiar banner that people don't realize are locally owned and run, not operated by a corporation. Store owners can choose to upgrade their listing for an enhanced presence or pickup features, but the base directory is free, and inclusion is never a paid endorsement.

Compare products

{"one"=>"Select 2 or 3 items to compare", "other"=>"{{ count }} of 3 items selected"}

Select first item to compare

Select second item to compare

Select third item to compare

Compare