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Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt
Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt

Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt

Made in America

Support American manufacturers + independent hardware retailers in one purchase.

Achieve a flawless finish with Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt, perfect for stain blocking and quick recoating.
Zinsser MPN 249933 In Stock & Ready to Ship
Local Price Check i Local stores may price this as low as $15.99. Our online price is $17.99.
$17.99
Includes free shipping on orders over $75 · $8.99 standard below
Delivery in as little as 1–4 business days Order within — for same-day shipping
Cases of 6 · Order in multiples of 6

Sold by the Case · Save 15%

Take $16.20 off your case at checkout

Case of 6 · List Price $107.94
15% OFF with code at checkout $91.74
Use Code at Checkout

This product is packed and shipped from our distribution network as a complete case of 6. Apply casediscount at checkout to take 15% off your order.

Shop Local · Support Independent

Every order helps keep your local hardware store on the corner.

Why we built NHG
You might find it for less locally. Independent retailers often offer competitive pricing — some products are even cheaper in-store than online.
Real expert advice — not search results. Independent hardware staff know their inventory and the local conditions you're working in.
Keep the neighborhood working. Every dollar spent at an independent retailer returns roughly 3x more to your local economy than at a national chain.

About Product Overview

Transform your painting projects with the Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt. This high-performance primer is engineered for outstanding stain blocking and adhesion, making it the go-to solution for both interior and exterior surfaces.

Key features include:

  • Water-Based Formula: Easy to apply and clean up with just soap and water.
  • Superior Stain Blocking: Effectively seals stains and prevents them from bleeding through your topcoat.
  • Quick Recoat Time: You can recoat in just 1 hour, allowing you to complete your projects swiftly.
  • Tintable: Customize the primer to match your desired color scheme.
  • Low VOCs: With a VOC level of only 25, you can feel good about using this product indoors.

The Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt is perfect for a variety of surfaces, including drywall, wood, metal, and more. Its exceptional adhesion properties ensure that your paint job lasts longer, providing a flawless finish that enhances the beauty of your space.

Don’t settle for less when it comes to your projects. Choose the Zinsser Bulls Eye 123 Plus White Water-Based Acrylic Primer 1 qt for optimal results and a professional-looking finish. Order yours today and experience the difference!

The Details Specifications

Brand Zinsser
SKU 1400811
UPC 020066189143
Unit OZ
Case Pack Quantity 6 per case
Retail Unit Quantity 6
Unit of Measure 0 0
Dimensions (L × W × H) 13 × 9 × 5
Weight 18 lbs
Cubic Feet 0.06108 ft³
Country of Origin USA
Safety Data Sheet (SDS) Manufacturer documentation · opens in new tab

Ask our counter. Or theirs.

Most hardware stores can do more than you think. If we can't help you, the folks down the street probably can — just ask at the counter.

What we offer
Free Local Pickup Ship to your hometown store
Pro & Gov Accounts Net terms · tax-exempt
Ships Nationwide From our distribution network
Independent Network Real hardware stores
$0.68 of every dollar spent at a local independent business stays in the community. At a national chain, it's about fifteen cents. Civic Economics, multi-city retail studies
Their Counter
Try local first · we'll wait

The stores we send you to are local and independently run — often for generations, the kind of place where someone behind the counter knows the regulars. We don't own them. We just think they deserve the foot traffic. They can put most of what we sell on their next truck. Ask there before you check out here.

Find a local store →
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Independent hardware retailer? Join the network →
About our directory. National Hardware Group is an independent retailer and directory. The local stores we list and link to are separately owned and operated — we have no ownership stake in any of them, and most pay us nothing to be included. That includes plenty of stores flying a co-op banner that people don't realize are locally owned and run, not operated by a corporation. Store owners can choose to upgrade their listing for an enhanced presence or pickup features, but the base directory is free, and inclusion is never a paid endorsement.

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